Hi, my name is Stephanie and I'm a Product Design leader based out of Seattle, Washington.
• Product + Design Strategy
• End-to-end Product Design
• Developing Designers
• Creative Direction
• Building Design Culture
• Brand Development
• Slack - Business Tech
• Meta - Enterprise Tech
• Microsoft - Gaming
• Cleo - Health Tech
• Gympass - Fitness Tech
• Artefact - Design Strategy
• Consumer Electronics
• Operating Systems
• Brand Systems
• Wearable Technology
• Consumer Apps
• Enterprise Software
Head of Design + Research. Set the vision for our North Star product experience for 2022 and beyond. Optimized user experience around engagement and enrollment. Laid the groundwork of demonstrating design value with E-team, continuously developing and evangelizing our design perspective, building a team, coaching designers to achieve their professional goals, and building strong design culture in a remote workplace environment.
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Joined as the third member of the founding leadership team. Provided product design direction and strategy. Developed the trainer and client side apps, conducted user research, executed major features, and optimized the user experience to grow our user base month over month. | Acquired by Gympass.
Built the Trainiac brand from the ground up. Provided creative direction on all photoshoots, videoshoots, and marketing campaigns. Developed our brand voice, tone, and visual aesthetic. Built our company website. Lead a creative team and managed independent contractors.
Designed software to enable advertisers to measure the effectiveness of their ad campaigns and overall ad spend on and off Facebook. These professional tools helped marketers clearly compare performance across devices, publishers and channels. This suite of measurement solutions enabled advertisers connect their digital marketing investments to real-world business results.
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Reimagined Android iOS to give Samsung their own proprietary user experience unique to their brand. Exhaustive interaction model and visual design explorations lead to an elegant, organized design complete with app categories and a one of a kind user flows. Final product involved a clean home page that focuses you on what’s most important to you and features a beautiful revolving tile transition to peer into your activity.
Designed a new website that helped Alaska transition from their old brand with dated flows into the fresh look that they're known for today. Part of a small design and strategy team that provided direction on visual design and reimagined site architecture, unique trip-finder features, enhanced profile controls, robust destination recommendations, and inspirational travel articles.
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Developed a tablet app for Alaska Airlines CSA (Customer Service Agent) professionals to empower them with information at their fingertips to better serve their customers in an efficient, friendly manner. This was deployed to all west coast markets and continues to provide CSAs with an opportunity to add a helpful human touch to the Alaska flight experience.
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Throughout my career I've had the opportunity to drive and collaborate on a variety of design solutions. Since I come from a traditional design background I have a sharp eye for typography and composition and the physicality of textures and materials influence my work heavily. I'm inspired by new technologies and like to dive into projects that are conceptual and forward thinking as well as useful of the present moment.
Stephanie Hughes is a product design leader + creative director with a passion for helping people develop healthy habits and increase their personal effectiveness through technology. She’s fascinated with bridging the gap between digital and physical worlds and has a breadth of skills to develop strategy, identify problems, and solve them with creative solutions. She’s a hustler who works until the job is done right and will rally the team to enjoy the process along the way. She brings energy to the teams she works with and pushes everyone to think BIG.
Stephanie enjoys high-level strategy work as well as high-quality execution. She is experienced at partnering with cross-functional leaders and is an expert in managing clients and creative teams that include design, research, and marketing ICs.
In her down time you can find Stephanie creating in all areas of her life. From remodeling her turn of the century home to creating healthy recipes, she’s always heads down in a project and most happy designing, exploring the world, and listening to music.
Expanding Your Horizons (Conference)
Presented an introductory course to designing useful, delightful, and powerful products for high school girls interested in STEM careers.
Designing With Constraints (Course)
Worked with the UW Master Design program and gave detailed insight to grad students on how to design enterprise software for the tech industry and the constraints that come along with it.
Design + Content Strategy Conference (Conference + Panel)
Presented a deep look into how our team operates at Facebook and how our design + content strategy + research teams work together in harmony to realize the end-to-end user experience together. Separate panel discussion at end of day.
Facebook Seattle Design Mixer (Design Event)
Spearheaded and organized an event welcoming all Seattle design professionals to the new FB Seattle space. Designed our logo, swag, and interactive design activities for guests to engage in topical discussions.
UW Design Guest Critiques
Continuously in touch with the University of Washington design program to provide guest design critiques to students refining their skills.
Use this form to drop me a line or email me at stephanie.rose.hughes@gmail.com.